“While some companies are struggling to sell solutions to outdated problems, other companies are figuring out how to solve a core problem. ‘That’s what I call inversion. You’ve got to wrap yourself around the need and think outwards, rather than limit yourself to your product.’”
Really appreciated this article from MIT SLOAN. Great reminder on how to properly frame innovation.
LINK: MIT SLOAN – WHAT IKEA AND THE INSTANT POT CAN TEACH US ABOUT COMPETITION
Image: Instant Pot