Incredible technology coming out of Finland from a start-up named SPINNOVA. Profiled in a recent FastCompany article, Spinnova’s tech promises to revolutionize the clothing industry by allowing many fiber based waste products (wood pulp, food waste, old clothing) to be reduced and reconstructed into high-quality fabric. “Your future T-shirts might…
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“While some companies are struggling to sell solutions to outdated problems, other companies are figuring out how to solve a core problem. ‘That’s what I call inversion. You’ve got to wrap yourself around the need and think outwards, rather than limit yourself to your product.’” Really appreciated this article from…
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