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Target Corporation Commits to Fair Trade Coffee

TARGET CORPORATION recently announced, in partnership with Fair Trade USA, that their Archer Farms coffee brand products will be certified fair trade by 2022. This is certainly a big move (and a welcome commitment) coming from a corporation as large as Target, but particularly so given that coffee futures are currently trading at their lowest levels in over a dozen years (Bloomberg).

One might speculate that if Target can make the cost model work while global prices are so low, then they’ll be able to scale viably in the [likely] event that the market rebounds. Regardless, this is a positive nudge for fair trade practices on a global scale.

MORE: Target’s Archer Farms Coffee to be Fair Trade by 2022 (Reuters)

Image Source: Skitterphoto / Pixabay

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